Located just off the Las Vegas Strip, the iconic Las Vegas Hard Rock Hotel and Casino is a 1,504-room facility featuring six restaurants, three cocktail lounges, a spa, a music venue, and 30,000 square feet of Casino space. Cowie Capital Partners Inc. (alongside its partners) acquired the hotel in March 2019 with plans to re-conceptualize the property through extensive renovations. Additional plans for the 2020 year include re-branding with partner Virgin Hotels. Upon completion, the hotel will feature newly-renovated guest rooms, suites, and penthouse suites. In addition. the hotel will feature a 60,000 square foot casino, new nightlife venues, world-class restaurants, and the Virgin Brand’s flagship space, the Commons Club.